Recent Posts

Our Newest Web Project Launches

Aug 21—We are happy to announce the birth of our newest baby - a brand new website for Warkwyn Associates. Who? Warkwyn is an accomplished audio design and engineering firm. We are sharing this news with...Read More

Look Like Who You Really Are

Jul 30— Do you look like who you are? This question is not an “if a tree falls in the woods” Zen kind of question. What we are really asking is: "Do your graphics and other marketing...Read More

Redefining the word Customer

Jul 01—We recently attended the InfoComm trade show in Las Vegas and came away thinking about the meaning of the word “customer” and the way one’s definition influences a brand’s marketing...Read More

Point Of Sale Displays that Sell Product

Jun 17—You are already using the Internet, social networks and traditional media to reach the customer with your brand story. But if you’re not telling your unique brand and product story at bricks and...Read More

What do your customers think of you

Jun 03—A special guest blog by Wendy Price Some of you may say, “I already know what they think.”  Others of you might say, “I’ll just ask my sales people and account managers...Read More

Ten Print Advertising Tips

May 22—In our last blog we made a compelling case that print advertising is relevant and valuable even in this digital age. Now we turn our attention to a handful of basic techniques for making your print advertising...Read More

The Value of Print Advertising

May 07—We almost always include print advertising in our clients’ marketing and media plans. Sometimes we get the reaction “Print? Really? We hear that print is dead.”  There is no...Read More

Making Text More Readable

Apr 15—Words. Every marketer needs them. Sometimes you need a lot of words to get your sales message across. (In our imaginations) our readers hunger to fully understand the marketing techniques we...Read More

Retail Reality-Product Demos-and You

Apr 02—Remember when owning a decent stereo was a major life goal and when shopping in a hi-fi store was fun? We are unapologetically nostalgic for the days when retailers actively sold A/V products; when the...Read More

Ma Mark Marketing or the Importance of Email Subject Lines

Mar 19—Regular readers of the CE Marketing Prose newsletter may have noticed oddities in our last two emails. The February 19 edition went out with the subject line “Mark” in place of “Marketing...Read More

How to Stay out of the Trashcan or the Lessons Learned from a Parking Lot

Mar 04—Marketers of CE products should count themselves lucky. We have it easy; we’re selling fun stuff – toys that help people enjoy great music and entertaining movies and TV programming. But just...Read More

Five Ways to Make Time for Customer Outreach

Feb 19—“Time keeps everything from happening all at once." - Henri Bergson  If you’ve read our website or spoken with us about marketing you know that we’re absolutely rabid...Read More

Brands that Communicate Win

Feb 05—The most successful brands regularly keep in touch and stay top of mind with their customers (end-users and channel partners) via blogs, newsletters and social media. With the advent of new Google search...Read More

Content is Definitely King since Google Changed Search Algorithms

Jan 28—The word “algorithm” is the equivalent of Ambien – it puts most people right to sleep. So it is miraculous that we actually read the news about Google’s newest search engine algorithms...Read More

How Pawn Takes Queen

Jan 20—We would like all of our readers to believe we are the source of all marketing wisdom and insight.  While that is largely true, sometimes we stumble upon someone who has written an article that perfectly...Read More

Should High-End CE Companies Bother with Social Media

Dec 11—On several occasions clients have asked us whether it was worth their time and effort to participate in social media outreach. The tone in which the question was asked told us that the answer they wanted...Read More

Rants from the Frozen Tundra

Nov 25—A friend of ours from the land of baby seals* was inspired by our blog Turning Bad Consumer Reviews into Good  to send us a couple of rants regarding Big Mistakes he sees CE manufacturers consistently...Read More

Flying Without Navigation

Nov 13—Or how we learned to stop worrying and love the research bomb* Imagine you are on a jumbo jet for a 15-1/2 hour flight from LA to Australia. Just after takeoff the pilot announces, “Ladies and...Read More

Coal into Diamonds - Turning Bad Consumer Reviews into Good

Oct 26—We often advise our clients to allow consumers to post reviews on the company website. From the looks of horror on their faces you would think we had proposed offing Granny for the insurance money....Read More

Direct to Consumer Sales and Channel Stress

Oct 14—One of the many services we offer our clients is helping develop direct-to-consumer sales programs for their websites and email communications. When we’ve mentioned that option to some potential...Read More

The Top Twelve Things Your Website Needs To Do - Part Three

Oct 02—In our previous two blog posts we wrote about eight of the top twelve things a brand's website needs to do to be effective. If you didn't read Part One and Part Two you might want to...Read More

The Top Twelve Things Your Website Needs To Do - Part Two

Sep 17—In our last blog post we wrote about four of the top twelve things a brand's website needs to do to be effective. If you didn't read Part One you might want to do that now...................Done? ...Read More

The Top Twelve Things Your Website Needs To Do - Part One

Aug 28— It should be unnecessary to say it in this day and age but just for the record – Your website is the single most important weapon in your marketing arsenal. Don't believe it? When you're...Read More

Feb 19

Five Ways to Make Time for Customer Outreach

“Time keeps everything from happening all at once." - Henri Bergson 

If you’ve read our website or spoken with us about marketing you know that we’re absolutely rabid about the need for consistent outreach to consumers via any combination of email, social media or whatever medium is appropriate for your audience.  

After we preach that sermon we usually hear, “Yeah, you’re right, it’s really important to do that.” We reply “So why don’t you?” “Because I don’t have the time” is a common reply.

We understand. Throughout our professional careers we have faced the same problems as you: constant interruptions, too few resources, tight budgets, and of course  the pressure of bringing in today’s sales. The urgent items always outweigh the vital. But inattention to long-term marketing will only make your daily problems worse. Without effective marketing, sales will inevitably slip; resources become scarcer and budgets stretched even farther. That’s no way to live.

So how do you “make” time to do it? Here are five suggestions:

1. Share what you’re already doing – One business owner told us he received several customer emails a week asking for buying or set up advice. He answers every one of those emails so he’s done the hard part – written the material. Now it’s a simple case of copying the questions and answers and pasting them into the website FAQs, an email newsletter template or onto Facebook. Content like that is what customers crave, so give it to them. Your inbox is a diamond mine – dig it!

2. Use existing resources – Your salespeople and customer service staff are perfectly capable of writing about the products they sell and service. Assign everyone in those positions one lousy 500-word article a month. Set a schedule and stick to it. Pay small bonuses like a bottle of good wine (not Boone’s Farm) to the best essay or post of the month. Ask other employees if they have anything they’d like to write about, such as music or wine or movies. At Polk Audio the customer service manager had virtually encyclopedic knowledge of music and music history and wrote amazing articles. Polk newsletter readers loved them!

3. For-hire resources – In an ideal world you’d have a full time employee dedicated to customer engagement. If you have the dough, do it. If you can’t afford to buy it, rent it! Ask your PR agency if they offer social media outreach services. Some know enough about your business to write knowledgably about your products and related issues. Most can at least post entertainment news on Facebook, compose simple surveys and edit material you already own for consumer engagement use. It doesn’t hurt to ask.

4. Dig deep – The ideal solution is for the chief marketing exec, or founder, or owner of the company to JUST DO IT. Make the time – your future is a stake; how can you not make time for that? Paul McGowan of PS Audio is a very busy guy. He travels the world proselytizing his brand, is the CEO of his company, designs amazing products and bakes bread. Yet Paul “makes” the time to write brilliant newsletters that keep PS Audio front-of-mind with dealers, consumers and the press. (See PS Tracks) If he can do it, you can do it.

5. CE Wire  – CE Marketing Pros offers affordable web content and email newsletter production services including a new content service called CE Wire. CE marketers can browse and purchase professionally written articles on topics of interest to the your audience – music, movies, how-to, technology and more. We’ve assembled a dream team of the CE industry’s best writers such as Darryl Wilkinson, Mike Mettler, John Sciacca, Al Griffin and other writers you know. They’ve created articles that your customers will find entertaining and informative – the kind of content that inspires more regular interaction with and enjoyment from their AV systems. And that is worth gold to you! Check out CE Wire.

If you are looking for a complete turnkey customer outreach program where you barely lift a finger, CE Marketing Pros can do that for you too – from campaign manager set up, to list management, to custom promotional content, engaging articles, distribution and measurement of results. We can also set up brand pages on social media for you that tie in to your other communication media. Contact us for details.

About CE-Marketing Pros
We’re a full service marketing/advertising agency specializing in helping consumer electronics brands and retailers compete more effectively. Former marketing executives with two of the most successful CE brands, Al Ballard and Paul DiComo help brands STAND OUT in a crowded and confusing CE marketplace. 


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