Recent Posts

Our Newest Web Project Launches

Aug 21—We are happy to announce the birth of our newest baby - a brand new website for Warkwyn Associates. Who? Warkwyn is an accomplished audio design and engineering firm. We are sharing this news with...Read More

Look Like Who You Really Are

Jul 30— Do you look like who you are? This question is not an “if a tree falls in the woods” Zen kind of question. What we are really asking is: "Do your graphics and other marketing...Read More

Redefining the word Customer

Jul 01—We recently attended the InfoComm trade show in Las Vegas and came away thinking about the meaning of the word “customer” and the way one’s definition influences a brand’s marketing...Read More

Point Of Sale Displays that Sell Product

Jun 17—You are already using the Internet, social networks and traditional media to reach the customer with your brand story. But if you’re not telling your unique brand and product story at bricks and...Read More

What do your customers think of you

Jun 03—A special guest blog by Wendy Price Some of you may say, “I already know what they think.”  Others of you might say, “I’ll just ask my sales people and account managers...Read More

Ten Print Advertising Tips

May 22—In our last blog we made a compelling case that print advertising is relevant and valuable even in this digital age. Now we turn our attention to a handful of basic techniques for making your print advertising...Read More

The Value of Print Advertising

May 07—We almost always include print advertising in our clients’ marketing and media plans. Sometimes we get the reaction “Print? Really? We hear that print is dead.”  There is no...Read More

Making Text More Readable

Apr 15—Words. Every marketer needs them. Sometimes you need a lot of words to get your sales message across. (In our imaginations) our readers hunger to fully understand the marketing techniques we...Read More

Retail Reality-Product Demos-and You

Apr 02—Remember when owning a decent stereo was a major life goal and when shopping in a hi-fi store was fun? We are unapologetically nostalgic for the days when retailers actively sold A/V products; when the...Read More

Ma Mark Marketing or the Importance of Email Subject Lines

Mar 19—Regular readers of the CE Marketing Prose newsletter may have noticed oddities in our last two emails. The February 19 edition went out with the subject line “Mark” in place of “Marketing...Read More

How to Stay out of the Trashcan or the Lessons Learned from a Parking Lot

Mar 04—Marketers of CE products should count themselves lucky. We have it easy; we’re selling fun stuff – toys that help people enjoy great music and entertaining movies and TV programming. But just...Read More

Five Ways to Make Time for Customer Outreach

Feb 19—“Time keeps everything from happening all at once." - Henri Bergson  If you’ve read our website or spoken with us about marketing you know that we’re absolutely rabid...Read More

Brands that Communicate Win

Feb 05—The most successful brands regularly keep in touch and stay top of mind with their customers (end-users and channel partners) via blogs, newsletters and social media. With the advent of new Google search...Read More

Content is Definitely King since Google Changed Search Algorithms

Jan 28—The word “algorithm” is the equivalent of Ambien – it puts most people right to sleep. So it is miraculous that we actually read the news about Google’s newest search engine algorithms...Read More

How Pawn Takes Queen

Jan 20—We would like all of our readers to believe we are the source of all marketing wisdom and insight.  While that is largely true, sometimes we stumble upon someone who has written an article that perfectly...Read More

Should High-End CE Companies Bother with Social Media

Dec 11—On several occasions clients have asked us whether it was worth their time and effort to participate in social media outreach. The tone in which the question was asked told us that the answer they wanted...Read More

Rants from the Frozen Tundra

Nov 25—A friend of ours from the land of baby seals* was inspired by our blog Turning Bad Consumer Reviews into Good  to send us a couple of rants regarding Big Mistakes he sees CE manufacturers consistently...Read More

Flying Without Navigation

Nov 13—Or how we learned to stop worrying and love the research bomb* Imagine you are on a jumbo jet for a 15-1/2 hour flight from LA to Australia. Just after takeoff the pilot announces, “Ladies and...Read More

Coal into Diamonds - Turning Bad Consumer Reviews into Good

Oct 26—We often advise our clients to allow consumers to post reviews on the company website. From the looks of horror on their faces you would think we had proposed offing Granny for the insurance money....Read More

Direct to Consumer Sales and Channel Stress

Oct 14—One of the many services we offer our clients is helping develop direct-to-consumer sales programs for their websites and email communications. When we’ve mentioned that option to some potential...Read More

The Top Twelve Things Your Website Needs To Do - Part Three

Oct 02—In our previous two blog posts we wrote about eight of the top twelve things a brand's website needs to do to be effective. If you didn't read Part One and Part Two you might want to...Read More

The Top Twelve Things Your Website Needs To Do - Part Two

Sep 17—In our last blog post we wrote about four of the top twelve things a brand's website needs to do to be effective. If you didn't read Part One you might want to do that now...................Done? ...Read More

The Top Twelve Things Your Website Needs To Do - Part One

Aug 28— It should be unnecessary to say it in this day and age but just for the record – Your website is the single most important weapon in your marketing arsenal. Don't believe it? When you're...Read More

Aug 21

Our Newest Web Project Launches

We are happy to announce the birth of our newest baby - a brand new website for Warkwyn Associates. Who? Warkwyn is an accomplished audio design and engineering firm. We are sharing this news with you because we believe our methods of conceiving, designing and writing this sitenew-website-design-by-ce-marketing-pros may be instructive to other marketers. And oh, it is shameless self-promotion as well. 

Before wading into the creative process you have to consider who your audience is. In this case, Warkwyn is marketing their services to engineering and product development staff and executives - generally a tech savvy, no nonsense crowd. From that we concluded that a very slick, bells and whistles site was not only unnecessary but could be counter-productive. Warkwyn needed to look sober, serious and professional; totally B-to-B. At the same time nobody likes unappealing, hard to navigate sites. The old Warkwyn site did not exactly project an aura of high technology.

We chose to build the site on a WordPress template that allowed the client to directly participate in building, maintaining and updating the site. The layout is un-fussy and familiar, with straightforward, logical navigation. Websites and other marketing vehicles succeed or fail partly based on the quality of the imagery (see our earlier blog post on that topic) and we wanted Warkwyn to look as competent and professional as we know them to be. At our urging Warkwyn commissioned a local photographer to shoot high-resolution photos of their facility, equipment and staff. The photos make an otherwise simple site design look high tech, dramatic and professional.

Engineers and scientists are not always great at writing in a manner that the rest of us can understand so we re-wrote almost all of the text we got from the Warkwyn crew. Keeping in mind that some of the target audience are top level executives with an interest in profitability as well as performance, we made sure the text contained benefit promises like "competitive," "cost-effective," "sales success," and "better yields." And of course there is plenty of text and graphics to support the superior audio performance of Warkwyn-designed products for the brand managers and engineers. Talk about what your audience cares about.

Warkwyn's target audience loves data, and we gave them plenty in the form of sample measurement graphs that are clickable to larger images. Potential customers can see the data in excellent detail. Look at this page and click one of the graphs to see what we mean.

new-warkwyn-logo-by-ce-marketing-pros

The project was more than just a website upgrade; it was a rebranding exercise. The old logo communicated a music theme, which is good, but we felt the logo needed to communicate precision and technology as well as an audio theme. The sine wave style execution was the perfect solution.

About CE-Marketing Pros
We’re a full service marketing/advertising agency specializing in helping audio/video brands and retailers compete more effectively. Former marketing executives with two of the most successful audio brands, Al Ballard and Paul DiComo help their clients STAND OUT in a crowded and confusing marketplace. 

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