Recent Posts

Our Newest Web Project Launches

Aug 21—We are happy to announce the birth of our newest baby - a brand new website for Warkwyn Associates. Who? Warkwyn is an accomplished audio design and engineering firm. We are sharing this news with...Read More

Look Like Who You Really Are

Jul 30— Do you look like who you are? This question is not an “if a tree falls in the woods” Zen kind of question. What we are really asking is: "Do your graphics and other marketing...Read More

Redefining the word Customer

Jul 01—We recently attended the InfoComm trade show in Las Vegas and came away thinking about the meaning of the word “customer” and the way one’s definition influences a brand’s marketing...Read More

Point Of Sale Displays that Sell Product

Jun 17—You are already using the Internet, social networks and traditional media to reach the customer with your brand story. But if you’re not telling your unique brand and product story at bricks and...Read More

What do your customers think of you

Jun 03—A special guest blog by Wendy Price Some of you may say, “I already know what they think.”  Others of you might say, “I’ll just ask my sales people and account managers...Read More

Ten Print Advertising Tips

May 22—In our last blog we made a compelling case that print advertising is relevant and valuable even in this digital age. Now we turn our attention to a handful of basic techniques for making your print advertising...Read More

The Value of Print Advertising

May 07—We almost always include print advertising in our clients’ marketing and media plans. Sometimes we get the reaction “Print? Really? We hear that print is dead.”  There is no...Read More

Making Text More Readable

Apr 15—Words. Every marketer needs them. Sometimes you need a lot of words to get your sales message across. (In our imaginations) our readers hunger to fully understand the marketing techniques we...Read More

Retail Reality-Product Demos-and You

Apr 02—Remember when owning a decent stereo was a major life goal and when shopping in a hi-fi store was fun? We are unapologetically nostalgic for the days when retailers actively sold A/V products; when the...Read More

Ma Mark Marketing or the Importance of Email Subject Lines

Mar 19—Regular readers of the CE Marketing Prose newsletter may have noticed oddities in our last two emails. The February 19 edition went out with the subject line “Mark” in place of “Marketing...Read More

How to Stay out of the Trashcan or the Lessons Learned from a Parking Lot

Mar 04—Marketers of CE products should count themselves lucky. We have it easy; we’re selling fun stuff – toys that help people enjoy great music and entertaining movies and TV programming. But just...Read More

Five Ways to Make Time for Customer Outreach

Feb 19—“Time keeps everything from happening all at once." - Henri Bergson  If you’ve read our website or spoken with us about marketing you know that we’re absolutely rabid...Read More

Brands that Communicate Win

Feb 05—The most successful brands regularly keep in touch and stay top of mind with their customers (end-users and channel partners) via blogs, newsletters and social media. With the advent of new Google search...Read More

Content is Definitely King since Google Changed Search Algorithms

Jan 28—The word “algorithm” is the equivalent of Ambien – it puts most people right to sleep. So it is miraculous that we actually read the news about Google’s newest search engine algorithms...Read More

How Pawn Takes Queen

Jan 20—We would like all of our readers to believe we are the source of all marketing wisdom and insight.  While that is largely true, sometimes we stumble upon someone who has written an article that perfectly...Read More

Should High-End CE Companies Bother with Social Media

Dec 11—On several occasions clients have asked us whether it was worth their time and effort to participate in social media outreach. The tone in which the question was asked told us that the answer they wanted...Read More

Rants from the Frozen Tundra

Nov 25—A friend of ours from the land of baby seals* was inspired by our blog Turning Bad Consumer Reviews into Good  to send us a couple of rants regarding Big Mistakes he sees CE manufacturers consistently...Read More

Flying Without Navigation

Nov 13—Or how we learned to stop worrying and love the research bomb* Imagine you are on a jumbo jet for a 15-1/2 hour flight from LA to Australia. Just after takeoff the pilot announces, “Ladies and...Read More

Coal into Diamonds - Turning Bad Consumer Reviews into Good

Oct 26—We often advise our clients to allow consumers to post reviews on the company website. From the looks of horror on their faces you would think we had proposed offing Granny for the insurance money....Read More

Direct to Consumer Sales and Channel Stress

Oct 14—One of the many services we offer our clients is helping develop direct-to-consumer sales programs for their websites and email communications. When we’ve mentioned that option to some potential...Read More

The Top Twelve Things Your Website Needs To Do - Part Three

Oct 02—In our previous two blog posts we wrote about eight of the top twelve things a brand's website needs to do to be effective. If you didn't read Part One and Part Two you might want to...Read More

The Top Twelve Things Your Website Needs To Do - Part Two

Sep 17—In our last blog post we wrote about four of the top twelve things a brand's website needs to do to be effective. If you didn't read Part One you might want to do that now...................Done? ...Read More

The Top Twelve Things Your Website Needs To Do - Part One

Aug 28— It should be unnecessary to say it in this day and age but just for the record – Your website is the single most important weapon in your marketing arsenal. Don't believe it? When you're...Read More

Dec 11

Should High-End CE Companies Bother with Social Media

On several occasions clients have asked us whether it was worth their time and effort to participate in social media outreach. The tone in which the question was asked told us that the answer they wanted to hear was – “no, you don’t need to mess with that stuff, it’s just for kids. “ 

The right answer is, you should first find out if your customers participate in online networking. Have you ever asked your customers which social media they participate in if any? A simple email survey can get you those answers pretty quickly. If you don’t know how to do a statistically valid survey, contact us and we’ll show you how to do it at a very low cost.  

The odds are good you’re going to be surprised by your customers’ degree of social media involvement.  Take a look at Pew’s research on social media use by age group.  






















Clearly social media is not just for kids. An astounding 78% of 30-49 year olds and 60% of 50-64 year olds use social media and the trend line is heading up. These are the prime age ranges for high end CE consumers so it’s easy to see why you can’t ignore social media forever. Let’s take a look at each of the major social media.

Facebook - It is hard to ignore Facebook. It still dominates the online social scene, especially with adults. Under 25 year olds seem to be gravitating away from it towards Tumblr, Instagram and other emerging social media. But adults are on Facebook in good numbers – roughly half of the adult population of the US according to Pew. That’s a surprising number of people over 50 participating on a regular basis. And not just people with too much time on their hands; we see accountants, academics, financial and other professionals who are active on Facebook. 

Twitter - The demographics here are very different than Facebook, trending way more heavily toward young people, urban dwellers and African Americans. If your product is aimed at that demographic, Twitter is a great choice. If not your efforts may be better spent elsewhere.

LinkedIn - This one is a no-brainer if your goal is to reach out to other businesses and CE industry professionals rather than consumers. If your brand is primarily Custom Installation focused, your audience is more likely here than anywhere else. CE Marketing Pros has an active Linkedin presence because our customers are other businesses, not consumers. Speaking of which, you should drop everything and “follow” our Linkedin page. Please. 

Pinterest - Skews heavily toward college educated women under 50. If that’s your target customer, go for it. 

YouTube/Vimeo - Most people don’t normally think of video sites as social media but we believe that they are mighty closely related, sort of like first cousins. They have huge audiences across a broad swath of demographics. People go to video sharing sites to get information as well as be entertained by cats playing the piano. Awwww. Over one billion, yes that’s one BILLION with a “B” unique user visits to YouTube each month. Like whoa! If you are not posting videos online you are missing out on an effective and inexpensive marketing opportunity. But that’s a subject for a future blog. 

So Bottom Line it For Me Boys

Should you be participating in social media marketing or not?

* Yes but only if your website is in tip-top order. Your website is the single most important weapon in your marketing arsenal. One of the goals of social marketing is to drive traffic to your website – and there’s no sense driving people to a crummy site. To find out if your site is good enough read our scholarly tome on web design best practices.

* Yes if you have done a statistically valid survey of your existing customer base and know for a fact which social sites they use on a regular basis. 

* No if you don’t have a plan for maximizing the effectiveness of any social media outreach. You’ll be wasting your time and possibly harming your brand image by participating in a half-baked manner. You gotta have a PLAN.

And that boys and girls will be the subject of our next blog post: how to do social media marketing the right way for fun and profit. 


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