Web sites: better...faster...easier Savvy marketers know that the internet is the primary means consumers use to make purchasing decisions. Your website is the single most important weapon in your marketing arsenal. Is it absolutely the best it can be? We've been designing and executing state of the art CE web sites since 1994 when the internet was in its infancy.
We offer a unique Content Management System (CMS) website development tool that allows marketers like you to create and update web content instantly, without having to get an IT technician to do it for you. CMS is how the big CE companies manage their websites. Until now only they could afford the huge expense to build a CMS system. We offer an affordable CMS engine specifically tailored for CE companies. We can integrate CMS with your existing site graphics or we can design a whole new look and navigation scheme to bring your site up to industry leading standards. Free yourself from IT tyranny with CMS! Contact us and we can take you on a free CMS test drive.
Search engine optimization Even the best looking, best organized website will not attract customers all by itself, In order to attract more eyeballs, you've got to optimize your site to improve your site's search engine rank. We know how. And if you're interested in paid search marketing (SMO) we can help there too. Let us show you how.
E-commerce In this era of shrinking specialty retail outlets, brands are increasingly moving to direct-to-consumer sales. If you're ready to make that step we can help you do it.
Dealer portal You can better serve your retailers by giving them the means to place orders, track shipments, pay invoices, download marketing materials, and engage in product training 24 hours a day, 7 days a week. We've built secure on-line dealer portals that can do just that. We've seen such portals increase sales, improve cash flow, improve dealer satisfaction and reduce staff workload. Contact us and we'll tell you all about it.
Market research Do you really know who your customers are? Do you really know what they think about your brand and what shapes their purchase decisions? We know how to get the answers. Contact us and we'll assess your needs.
Consumer engagement Your core customers want to have a relationship with you. They want to know you as people, they want to get a peek behind the scenes and most of all they want to know that you are listening to them. Engage them in a meaningful way and you'll create an army of enthusiastic advocates for your brand. Let us show you how.
Multimedia production There's a whole palette of communication media to help get your message across, both on and off the internet, beyond PDF brochures. We've produced videos, TV and radio ads, white papers, and yes, even brochures. We can do any of these for you affordably. Take a look at some of our work.
Advertising Unlike ad agencies, we understand your business, your customers and the media outlets best suited for reaching the CE customer. We can help you with any and all phases of advertising for print (still a great advertising medium) and digital media, including concept development, graphic design, copywriting and media buying. Most importantly we'll show you how to measure ad effectiveness so you can maximize your campaigns for greatest value. See our work here.
Brand Positioning Your brand is your most valuable asset. But brands are like cars and tube amplifiers, they need regular maintenance, occasional tweaking and the rare overhaul. Over the decades we've tweaked and reinvigorated our brands several times to propel and maintain them as dominant brands. If you're looking for a brand tune-up, we can help. Call us.
In-Store Displays and POP No matter what type of retail distribution you are in, you need to make sure your message gets through to consumers without the half-truths, distortions and poor demonstrations often found on retail sales floors. Many successful brands have found the best answer is automated active displays - they're expensive but devastatingly effective. They're also trickier to design than you'd think. We've built generations of active in-store displays, and can help you build one to make more sales. See displays we've designed.