Digital Marketing

Premium outdoor speaker brand NEAR's target audience is custom integrators and retailers and their marketing is aimed strictly towards the trade. This animated banner ad was placed on CI trade specialist sites and newsletters such as CE Pro and Residential Systems to build brand awareness and stay top of mind with channel partners. The ad highlights the brand's long experience, "toughness" and the IG in-ground series.  

Our Contributions

Concept, Design and Execution

Media Buy

 

 

 

 

 

 

Digital Marketing

High-end electronics brand Vinnie Rossi Audio is a direct to consumer marketer. In developing a new banner ad campaign to launch the company's new product, LIO, we discovered that previous digital ad campaigns were not connected to Google Analytics. The company had no way of knowing which sites and banner creative were most effective. Media buying was based on friendships rather than results. We created new animated banners to replace static ones and inserted tracking codes to measure ad and placement effectiveness. Now the company can focus its marketing resources where they do the most good. 

Our Contributions

Concept, Design and Execution

 

Digital Marketing

This animatedt banner ad appeared on Soundstage.com and linked to a professional review of the product on that website. The graphic design mirrored that of all other marketing materials for this  product series. Consistent graphic vision and effective use of third-party endorsements amplified the power of each element. 

For help with your marketing campaigns send us an email or call (410) 458-3176. 

Our Contributions

Conceptual direction

Copywriting

Management

Additional Contributors

Susan Marie Design

Haslinger Photography

 

Digital Marketing

This Intrnet banner ad was an animated GIF that celebrated the new series' Product of the Year award from an online review site. Of course it linked directly to a web page about that specific product. Most banner ads we've seen make the mistake of linking to the brand's home page and making the customer search around for the product in the banner ad. Not cool. You'll lose a lot of interested people and waste money that way. You should contact the CE Marketing Pros by email or call (410) 458-3176 today to discuss your digital marketing needs.

Our Contributions

Conceptual direction

Measurement

Management

 

Additional Contributors

Polk Audio marketing staff

 

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Digital Marketing

This animated banner ad ran on audio-centric websites to support a sales promotion. Successful promotions need to combine a communication plan including advertising and in-store signage with a strong offer. We've been executing successful promotions for decades. Contact us by email or call (410) 458-3176 to supercharge your promos. 

Our Contributions

Concept and direction

Copywriting 

Management

 

 

 

Additional Contributors

Susan Marie Design

Haslinger Photography