Print Advertising

One of a series of print ads that educated consumers rather than overtly selling to them. It was inspired by and reinforced Polk's positioning phrase "The Speaker Specialists" and featured the company founder. The campaign ran for over two years and enjoyed a measured consumer response far above previous campaigns.

If you're looking for an innovative advertising campaign for your business, give us a call (410) 458-3176 or email

Our Contributions

Concept

Art and photo direction

Copywriting

Management

Additional Contributors

Polk Audio marketing staff

Noble Photography

Print Advertising

These bottom-half double page print ads were part of a complete marketing campaign to move Polk's autosound image from old and stodgy to young and cool. The campaign featured real-life custom car enthusiasts and their Polk–equipped "tuner" cars. The theme was carried across all marketing materials including the 12V web entry page shown elsewhere in this portfolio.

If you're looking for a creative new idea for your advertising campaign, you should definitely send us an email or call (410) 458-3176. 

Our Contributions

Concept

Art and photo direction

Copywriting

Management

Additional Contributors

Polk Audio marketing staff

Noble Photography

Richard Truesdell Photography

Carl Edwards Photography

Print Advertising

This 2-page print ad launched Definitive's first active sound bar in 2012. It reflects the brand's esthetic of simple sophistication and clean contemporary design. A unique URL drove readers to a specific web page for that specific product. Unique URLs for each publication allowed Definitive to track creative and media effectiveness.  

If you have an important new product to launch, we can help. Drop us an email or call (410) 458-3176. 

Our Contributions

Conceptual direction

Copywriting

Management

 

Additional Contributors

DEI Global Design Center

Gibson Product Design

Susan Marie Design

Print Advertising

This full page print ad ran in USA Today in an effort to reach beyond traditional AV media audiences. Note the use of a unique microsite URL that brought interested parties directly to relevant content. Polk's sustained promotion of sound bars in their early days contributed to Polk's audy market share once the category really took off.

If you have an important new product to launch, we can help. Drop us an email or call (410) 458-3176. 

Our Contributions

Conceptual direction

Copywriting

Management

 

Additional Contributors

Polk Audio marketing staff

Print Advertising

This one page ad launched Polk's new LSi speaker line in 2012. It's a great example of a "hero" product ad. It accomplishes two simple goals: establish that it's a cool looking product and drives readers to a unique webpage.  

Tying print and digital media together and building in measurement devices are important elements of making print work to maximum effectiveness. Drop us an email or call (410) 458-3176 and we will be happy to elaborate. 

Our Contributions

Conceptual direction

Art and photo direction

Management

 

Additional Contributors

Polk Audio marketing staff