Weâ€™ve walked in your shoes. Our broad and deep hands-on experience will help you increase your brand's market share.
Founder & Chief Operating Officer
Founder & Chief Creative Officer
Experienced Creatives & Developers
WE KNOW CE
Founders Al Ballard and Paul DiComo are former marketing executives of Polk Audio and Definitive Technology, two of the top five brands of component loudspeakers in the US. These brands' market share dominance is due in part to sustained marketing excellence and innovation.
HIT THE GROUND RUNNING
We specialize in the industry we've worked in nearly all of our professional lives. Over the years we've worked with dozens of outside agencies, web developers and consultants and, like you, have been frustrated by the experiences. We spent inordinate time educating outsiders about the nature of our industry, customers and products before getting any benefit from their services. It added up to wasted time, effort and money. CE Marketing Pros can get right to work building value for you.
Over 50 Years Combined CE Marketing Experience
- Expertise with every type of marketing media including print, online, video, TV, radio and in-store active displays
- We know how to communicate with CE customers, retailers and the press
Pioneers In Consumer Engagement
- Started a forum in 1994 that now has over 160,000 members
- Nurtured the development of brand fan social gatherings
- Developed network of opt-in market research participants
Paul DiComo was most recently Definitive Technology's Senior Vice President of Marketing and Product Development. Paul has worked in the CE industry for 40 years, 25 of those years with Polk Audio, as National Sales Manager and later as Marketing and PR Manager before moving over to Definitive in 2007. Paul's expertise includes web site navigation, advertising and brand strategy, press relations, multimedia, content creation, copywriting and consumer engagement marketing.
Al Ballard was with Polk Audio for 27 years, most recently as the Vice President of Marketing. Al is a pioneer in Consumer Electronics web site marketing having designed one of the industry’s first websites in 1994 and several major site redesigns over the past 19 years. Al also pioneered direct brand-to-consumer social media marketing by integrating a forum in the original 1994 site. That fan community now boasts over 160,000 members. He is responsible for building Polk’s marketing and creative infrastructure from scratch. Al's expertise includes graphic design, website design, search engine optimization, brand and marketing strategy, advertising and media planning, customer relationship marketing, and marketing research.
Our Teammates. CEMP's network of associates includes experienced and accredited experts in programming, web design, market research, press relations, graphic arts, video production, copywriting and social media engagement. They stand ready to help out clients with top echelon strategic, creative and technical support.